Customized Facebook Application as a Tab on a Facebook fan Page

In this Facebook frenzy world, Facebook apps as the trend setters are cultivating different moves to spark the world. They are the mark of the new generation and now as they are being incorporated in the mobile apps, the time is not far when people will be seen moving, walking and talking with their Facebook apps too. With the current new design on the timeline, Facebook is clear on the fact that these small apps can be used to run giveaways, competitions and the use of Page to gain an increase in your database. Till now only posts and pictures were the only means to keep in touch with the fans but now with Facebook apps we can have more connectivity and more liverege to your Fan base. However to successfully launch your promotional campaigns through your Facebook apps, it is very crucial for you to customize your Facebook application on your Facebook fan page.
Custom Facebook apps means modifying your app with articulate features to make it powerful enough to win the hearts of your fans towards your brands. Organizing contests or sweepstakes is one factor but the way to present the same is another. The important aspect is the creative and most productive way to create and organize contests and sweepstake so as it may directly induce your fans to click on your apps. Secondly it is equally important to have your apps an attractive display and easy to use features. On many instances, people are at odd while usingyour app. Easy downloadable features and navigational app even though simple to look will sure prove to be a most effective tool for you.

Is access to the Personal Information by Facebook Application Developers a Serious Concern?

It is a duty of any Facebook Application developers to perform within the framework of company’s policy. They could retain the personal user information within the specified period extending not more than one full day.

Developers have been scratching their heads against this policy because if an app is capable to recollect personal data of the user forever, it could start instantly thus saving the time it would generally have taken to ping the same towards the server. Now they no longer had to get irritated on this regard, as the time restrictions have been removed. This news was announced during F8 conference but now there is a need to see if this new change is good for the developers or their biggest drawback?

Facebook applications constantly have an access to your user profile, and are aware of all your personal information like to which place are you from, groups you have signed for and even about your interests mentioned on Facebook. However, now the decision of Facebook to permit Facebook developers to design permanent retention of personal information into their apps will only have an impact on the length of the period information can be stored without any other changes however.

Most of the app makers have been ignoring Facebook’s policy pertaining to the time period and only adopting what appeals them the best and Facebook also has never checked. This has been increasing the vulnerability of the users towards the theft of the personal information.

Facebook has half a billion users and many of the apps for instance have around 100 million of them, and any top developer should have capacity to deal with the security issue, but then what about the developer’s concern. The answer to this perplex situation is the time restriction for the developers to hold personal information and that too under certain conditions.

Removing App Profile Pages: Facebook Announced

Now messages are being flashed that Facebook application profile pages will be removed, what we all should do next?
As page managers are looking at the banner picture on their profile pages that states “Removing App Profile Pages” notification, they get puzzled, what is the alternative solution for them. Naturally by having their apps more search friendly. And it is up to Facebook apps development companies too to create the apps easily approachable and making users to search the same through their Facebook search feature.
However while searching for certain specific terms, it often takes two to three result pages till the most used apps are appeared during the results. The hope that improvement of the search feature of particular app will be made or not, that time will only tell, but meanwhile we can sure hope for the best.
This move as said by Facebook in one of their Developers Blog is on the account of inconsistencies developed in its app profile and regular pages including difference in insights, interfaces and distribution channels. In case you are an admin of your Facebook page, you will be given permission to transfer ‘likes’ on this page. The transfer of ‘likes’ will ultimately increase your abilities to publish update from your Facebook page as you have been doing it currently.
Facebook further states that only ‘Likes’ will be transferred and not the content of the pages so if you are migrating then it is highly recommended that you download all the posts, photos, insights or any other materials whatsoever. The migration of likes can take upto seven days and it will also take almost seven hours before you can see any happening on your page. However in case you have vanity URL linked with your app profile page, Facebook ensures that Vanity URL will be transferred to the Facebook page.
So start migration your Facebook apps profile pages before being removed.

Contriving the Brand Ads with Self Esteem on Facebook Pages

In the Facebook development process, the most important is the look and feel of the app and thereon Facebook fan page. The Facebook fan page and apps are the steps to highlight the self esteem of the businessman and the best medium to promote their products and services there on.

The studies have revealed the fact that consumers are likely to identify themselves with their brand ads when they are positioned next to their personal information on their Facebook pages, in contrast to the strangers’ pages. Greater the self identify and ego of Facebook users, the more positive their attribute towards their brand.

Consumers find themselves more at ease to have their personal information and details posted on their Facebook pages and this extrovert tendency increases the scope and opportunity for the businessmen to generate loads of the business by increasing their clients. This whole process of socializing and marketing is what is known as ‘self referencing’, which is also known as ‘positive sensation’, which persons with high self esteem feel when they look at their Facebook page.

Amidst the several experiments conducted, it was found that businessmen contrive themselves to the brand names which are concerning to their self esteem. The more is the self esteem of the person, the more powerful is the effect of their social networking. In yet another experiment, it was also found that the brands could not benefit directly from Facebook but instead by their close proximity to the consumers.

After all, reaching Facebook users for increasing their business is what almost all online businessmen are targeting at and the successful is the only one who get their self-esteem highlighted but with their beautiful and useful Facebook apps and facebook fan pages created. 

What is in Facebook Application Development in 2012

 Facebook is continuously updating its platform bringing in new concepts each time for the developers to envisage different possibilities and service. Still what will be in store for us in 2012, we cannot exactly say, but it is also true that there are certain changes that Facebook has brought for the developers for 1 Jan 2012 for their Facebook development. Now JS SDK APIs will no longer be used for creating apps because of the deprecating of the FB Data.

Secondly FB.Canvas.setAutoResize has been renamed to FB Canvas.setAutoGrow. This is done to show that the procedure being adopted appropriately conjures with its forte.  FB.Canvas.setAutoResize will sure be removed. From First January itself, FBML there will not be any support to FBML.  It is quite also true that no bugs will be fixed and endpoints will be completely removed from Platform.

It will be ensured that all applications will go in for Requests 2.0, and Requests 2.0 Efficient. Present apps will be moved into “Requests 2.0 Efficient” and “Upgrade to Requests 2.0″ migrations. Besides, it will be mandatory for all developers that they make use of the e correct request_id format and deleting requests precisely.

Not only this, a new scheme has been added into the Facebook Credits Termsthat that restricts the routing Credits from one app towards the other without approval. Those applications which do comply by Jan 1, 2012 have all the chances to get their credits disabled soon afterwards. Among all these changes, the setAutoResize should be very easy to handle. You can find the code to replace easily from the internet, and another thing it is very crucial for you to check is “Requests 2.0 Efficient.

So it is always advised before you take your holidays, you assure yourself that you have planned to incorporate these changes adequately.

Facebook Apps social media Marketing With Direct Marketing Moves-Will It Help?

For business starter’s social media and email marketing is still alive and a great strategic move for promotion, marketing and sales. But if it is linked with the email and social media, it can be for you great campaigning bonanza. Commercialized email marketing is no doubt bringing in according to the results, around 40.56 dollar this year but the studies shows that non email marketing including social networking, display and search is crossing direct mail in sales first time next year. But the fact is that it is email plus social media marketing in combination with direct mailing which is proving itself as a strong power house for the marketers.

However, in the midst of this social media and email marketing buzz, most of us marketers have forgotten about direct marketing. You might be thinking in the midst of the promotional and articulately beautiful apps in your Facebook, is it possible for your direct marketing to work. I would say, yes, it will be absolutely possible. It can be like an old spice in a new wine bottle.  It is not just about how many people lands on your link or filler but it is also about how many of them click over your page and open your website, blog and fanpage.  When I am looking at it, I am just not looking at how many fans are landing on my fanpage or app, but how many are literally having a number of page views. The same is possible with the direct mail. You can have your direct mail linked with your Facebook fan page or your app and see and invite people for discount offers and free stuff and allow them to post the same on Facebook fan pages.

No, doubt it will going to give you little bit of time to have your direct mail prodigy get going but it is worth it when you will have people saying “I have received a free gift” by opening a mail. Though direct marketing buffs are  facing same issue of getting their mails into spam filters or just passing over like pop up adds, and even stigma which is attached to it but it is said old is gold and so is direct marketing. It can still be a golden gateway for you but if it is used with your Facebook apps. 

Yet to add another feather in its cap organizers of events can get interested people to register themselves for events. Constant Contact- a company with its app allows hosts to create customized tabs on their Facebook pages, which can involve users to adopt any means to promote their own event and get people to sign in to their registration pages. This can be linked with direct mailing to send mails across for direct registration and fees if any.

Direct Mailing is our ex online marketers pre degree proposition and still can be made a profitable venture when linked with your Facebook apps development and Facebook fan pages offering to the people products and services they love the most, and showing them their own “fulfilling Dreams”. So if you are also envisaging direct mailing, don’t hesitate, and move ahead.