Monday 10 October 2011

Facebook Apps social media Marketing With Direct Marketing Moves-Will It Help?


For business starter’s social media and email marketing is still alive and a great strategic move for promotion, marketing and sales. But if it is linked with the email and social media, it can be for you great campaigning bonanza. Commercialized email marketing is no doubt bringing in according to the results, around 40.56 dollar this year but the studies shows that non email marketing including social networking, display and search is crossing direct mail in sales first time next year. But the fact is that it is email plus social media marketing in combination with direct mailing which is proving itself as a strong power house for the marketers.

However, in the midst of this social media and email marketing buzz, most of us marketers have forgotten about direct marketing. You might be thinking in the midst of the promotional and articulately beautiful apps in your Facebook, is it possible for your direct marketing to work. I would say, yes, it will be absolutely possible. It can be like an old spice in a new wine bottle.  It is not just about how many people lands on your link or filler but it is also about how many of them click over your page and open your website, blog and fanpage.  When I am looking at it, I am just not looking at how many fans are landing on my fanpage or app, but how many are literally having a number of page views. The same is possible with the direct mail. You can have your direct mail linked with your Facebook fan page or your app and see and invite people for discount offers and free stuff and allow them to post the same on Facebook fan pages.

No, doubt it will going to give you little bit of time to have your direct mail prodigy get going but it is worth it when you will have people saying “I have received a free gift” by opening a mail. Though direct marketing buffs are  facing same issue of getting their mails into spam filters or just passing over like pop up adds, and even stigma which is attached to it but it is said old is gold and so is direct marketing. It can still be a golden gateway for you but if it is used with your Facebook apps. 

Yet to add another feather in its cap organizers of events can get interested people to register themselves for events. Constant Contact- a company with its app allows hosts to create customized tabs on their Facebook pages, which can involve users to adopt any means to promote their own event and get people to sign in to their registration pages. This can be linked with direct mailing to send mails across for direct registration and fees if any.

Direct Mailing is our ex online marketers pre degree proposition and still can be made a profitable venture when linked with your Facebook apps development and Facebook fan pages offering to the people products and services they love the most, and showing them their own “fulfilling Dreams”. So if you are also envisaging direct mailing, don’t hesitate, and move ahead.

No comments:

Post a Comment

hostgator promo codes